This is the second in a short series of videos created by Arnold Public Affairs. Ellen Arnold explains why a good lobbyist is an educator.

The goal of a lobbyist is to assist in achieving an objective for their client, perhaps passing or defeating a piece of legislation. This involves first educating decision makers and then advocating for a specific outcome.

Lobbing takes many forms including phone calls, emails and face to face meetings. A lobbyist’s most important tool is a decision maker’s constituents, since they hold the official accountable for his/her actions.